From the Ground Up (The 3 C's in your community)
Urban Uplift Report
From the Ground Up: Reclaiming Our Communities with Power, Purpose, and People
The Problem: The 3 C’s of Control
In far too many Black and underserved communities, real estate developers have followed a predictable pattern: introduce fast profits with the 3 C’s – Coffee, Chicken, and Crab. These symbols have become shorthand for businesses that do not serve the health, wealth, or well-being of our people.
Coffee shops often signal the start of gentrification – places with overpriced lattes but no spaces for cultural exchange or ownership.
Chicken spots flood our neighborhoods with unhealthy food, while fresh produce is miles away.
Crab, both literally and metaphorically, represents division – overpriced shellfish in places lacking quality options, and the crab-in-a-barrel mentality that discourages unity.
The Call: Reimagine, Reclaim, Rebuild
It’s time to stop accepting what is given and start demanding (and building) what we deserve.
1. Reimagine the 3 C’s:
Let’s replace the current cycle with a new vision:
Culture: Invest in spaces that celebrate us—our art, our voices, our ancestors. Fund murals, cultural centers, and creative spaces for youth.
Cooperatives: Build collective ownership in housing, retail, food supply, and energy. When we own together, we rise together.
Community Wellness: Create businesses rooted in healing—juice bars, herbal shops, fitness centers, mental health sanctuaries, and green spaces.
2. Join the Community Board
Your voice matters. If you're tired of decisions being made without your input, get in the room.
Community Boards help shape zoning, land use, liquor licenses, and more. Demand:
Healthy food options
Local hiring mandates
Cultural preservation
Affordable commercial space for Black entrepreneurs
3. Form Consumer-Resident Empowerment Groups (CREGs)
Unite with your neighbors and:
Conduct surveys about what your community actually wants
Boycott harmful businesses
Support and launch pop-up shops or rotating vendor markets
Negotiate community benefits agreements with developers
Host town halls and design sessions for your vision
4. Create Your Own Development
Why wait? Form a Community Land Trust or start a co-op real estate development:
Secure land collectively
Develop affordable, sustainable housing
Include childcare, green markets, learning centers, and wellness clinics
Profit returns to residents, not investors.
Conclusion: The Shift Starts With Us
We are not powerless. We are not invisible. We are worthy of safe, clean, affordable, and culturally relevant spaces.
Let’s stop settling for fried chicken when we could have a farmers market.
Let’s stop watching buildings go up that we can’t afford to live in.
Let’s stop asking for a seat at the table and start building our own.
Join. Build. Empower. Lead.
The future of our blocks depends on what we do right now.
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